Global Personals’ revenue is close to hitting £50 million for the year.
In addition, Global Personals continues to invest in growth initiatives, including offering affiliates of the Friend Finder platform a chance at a 100 per cent revenue share for the next 6 months if they transition over to White Label
Each employee was responsible for managing up to 15 different pseudos. Firstly, it was intended to coerce genuine members who had registered for free into paying a membership fee, in order that they could respond to the messages which they had received.
It was claimed by one of the former employees that this practice increased the company's revenue by 50 per cent.The now infamous infidelity dating site Ashley Madison, which was one of the most expensive, was also the lowest-scoring online dating service, with a score of 37.(A score of 100 indicates respondents were completely satisfied; 80 was very satisfied and 60 was fairly well-satisfied.) Still, many users found the sites frustrating.The company started out with just one dating site, Singles365.com, which utilised the platform they developed called White Label Dating.
This platform was the first iteration of the company’s current turnkey dating software.
In fact, when compared to other consumer products, like cars, computers and credit cards, online dating services received the lowest satisfaction scores Consumer Reports had ever seen, Gilman said.