There are just too many variables that affect conversions, so its very difficult to have apples to apples comparisons between different sites. Also, be sure see how Nike is making more persuasive product pages with compelling images. The role of product copy is to give buyers enough information, so they could this is the right product for them. If they read the whole thing and still have questions or doubts, then you have a problem. A good conversion rate to strive for is better than the one you have right now. have an ecommerce site with just images, and no product descriptions (I don’t recommend it). gets it right: Extra credit for the “view this in the dressing room” feature. Read all about using images for boosting the conversion rate on my other post here. The longer version should give so much information that the user will not have a single question left.Endless sales, Groupon and its clones have trained people to shop cheap.Discount seeking behavior is set to continue, so thinking about having a dedicated “sales” section on your site.[Original Research] Images are good, but everything indicates that video is the future.
6pm has a central location for its “stuff of sale” notice.
If you’re not doing product videos yet, do them for at least part of the inventory and see if it makes a difference.