Similarly, 6% of smartphone owners have used a mobile dating app.
Although online dating sites are relatively common among a range of age cohorts, mobile dating apps are primarily popular with Americans in their mid-20s through mid-30s.
Of course, only a portion of the population is in the market for a relationship at any given time.
Some are currently in long-standing relationships that predate the adoption of online dating, while others are single but not actively looking for a romantic partner.
If we examine only those Americans who are most inclined to online dating—that is, the 7% of the public that is both single and actively looking for a partner—some 38% of these individuals have used online dating sites or dating apps.
Reddit, a popular crowdsourced content platform, has two thriving subreddit groups, one for each dating service, which collectively have more than 95,000 members and 1,400 new posts a day at any given point.Tinder saw similar behavior with some men swiping “like” on all profiles so that the app would pair them with the highest number of matches.