Whether it’s where I’m eating, where I’m traveling or, God forbid, something I’m buying, like a lot of people in my generation—those in their 20s and 30s—I feel compelled to do a ton of research to make sure I’m getting every option and then making the best choice.If this mentality pervades our decisionmaking in so many realms, is it also affecting how we choose a romantic partner?Almost a quarter of online daters find a spouse or long-term partner that way. It provides you with a seemingly endless supply of people who are single and looking to date.
The biggest changes have been brought by the .4 billion online-dating industry, which has exploded in the past few years with the arrival of dozens of mobile apps.But Derek of 2013 simply clicked an X on a web-browser tab and deleted her without thinking twice.Watching him comb through those profiles, it became clear that online, every bozo could now be a stud.Even a guy at the highest end of attractiveness barely receives the number of messages almost all women get.
But that doesn’t mean that men end up standing alone in the corner of the online bar. Take Derek, a regular user of Ok Cupid who lives in New York City.If he walked into a bar, you’d probably go, “Oh, there’s a white guy.” At our focus group on online dating in Manhattan, Derek got on Ok Cupid and let us watch as he went through his options.